Technology service providers are under increasing pressure to adapt their pricing, introduce new commercial models, and deliver more complex services. Yet many still rely on disconnected product catalogs, quoting tools, order management systems, and spreadsheets that struggle to keep up.
The result? Margin doesn't disappear in one obvious place. It leaks between what was sold, what was ordered, what was delivered, and what the customer is entitled to receive.
This whitepaper examines where those gaps appear, why traditional quoting improvements alone aren't enough, and how a connected approach to Configure, Price, Quote (CPQ) and Order Management can help protect profitability. It explores how ServiceNow can connect the commercial lifecycle, from the first quote through fulfillment, service, and renewal.
What you will take away.
- Where your margins are really disappearing. Understand how disconnected sales, delivery, and service processes create hidden costs, revenue leakage, and missed opportunities.
- Why the product catalog matters more than the quoting tool. Discover why a reliable, shared product catalog is the foundation of accurate quotes, executable orders, and profitable delivery.
- How to connect quoting, orders, and customer entitlements. Explore a model that connects what customers buy with what gets delivered, supported, and renewed.
- What ServiceNow CPQ and Order Management can deliver. Learn how connected workflows, configurable pricing, and AI-supported processes can improve accuracy, reduce manual effort, and protect margins.
- How to identify where to start. Use eight practical catalog-readiness questions to uncover potential gaps and determine which improvements should come first.
For CEOs, CFOs, CIOs, commercial leaders, and sales, service, and operations decision-makers at technology service providers, including telecommunications, managed services, and software businesses. If your organization manages complex offerings, recurring contracts, changing pricing models, or disconnected quoting and delivery processes, this whitepaper will help you understand where profitability may be slipping away and what to address first.
