A conversation
A discussion with the consultants who would actually deliver the work. No sales team. No pitch deck.
About Pulse & Patterns
We close the gap between AI's potential and operational reality.
Built on
ServiceNow × Anthropic
Focus
AI-powered commercial and customer operations
Market
Europe & DACH mid-market
Model
remote-first and senior-led
Pulse & Patterns is a Born-AI consulting firm built on two platforms: ServiceNow and Anthropic's Claude.
We design and build AI-powered commercial engines and customer operations for growth-driven companies in the DACH mid-market. ServiceNow is the orchestration, workflow and governance layer. Claude is the intelligence that runs through it. We run both inside our own company before we sell them.
The pulse is human.
×
The patterns are AI.
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Together, they multiply value.
Our people
Senior experts you'll actually work with.
We are a senior-led team of experienced practitioners, remote-first and based in Germany, supported by a small number of partner firms. Our two founders each bring close to two decades in enterprise platforms and commercial operations. The experts who advise you are the experts who build and run the platform with you: deep specialists across strategy, ServiceNow, Anthropic, AI, data, governance and change.
The specialisms you work with
›Transformation and strategy: for CEOs, executives and transformation leaders.
›Technology and AI architecture: for CIOs, CAIOs, technology leaders and architects.
›ServiceNow and customer operations: for CRM and customer operations leaders.
›Data and governance: for teams building trusted, accountable AI.
›People and enablement: for the teams who own the transformation.
How we work together
Senior-led
The people who scope the work are the people who deliver it.
One team
Specialists across strategy, platform, data and change, working as one.
Alongside you
We build capability with your people, never around them.
Our vision
A world where the gap is closed.
Where intelligence isn't bolted onto workflows, but runs through them from end to end, orchestrated, governed and accountable in a way humans can trust.
Our mission
Close the gap.
We close the gap for growth-driven companies, designing and building AI-powered commercial engines and customer operations at the intersection of ServiceNow and Anthropic. Together, they multiply value.
ServiceNow
The orchestration, workflow and governance layer. It connects and steers AI across the company and keeps it accountable, so intelligence is managed like every other part of the operation.
Anthropic
The frontier intelligence that powers what runs through the platform.
People
Empowered at every step, never left behind by the transformation they're asked to own.
What we do
Five disciplines, one continuous engagement.
We advise, design, build, run and teach on ServiceNow and Anthropic's Claude.
Most clients start with Advisory or Discovery, but you can begin with any of the five.
The value comes from the same senior team staying with you from the first workshop through build and into operation.
03
Implementation
Built on ServiceNow and the full Claude stack.
04
Managed Services
We run, govern and evolve the platform with you.
05
Enablement
Your teams, certified and self-reliant.
Who we work with
Growth-driven companies in the DACH mid-market.
We work with organizations of roughly 250 to 10,000 employees across Germany, Austria and Switzerland, and we extend into wider Europe. Our buyer is the business owner, not IT alone: the COO, CRO, CFO, CMO, Chief Digital Officer, and the leaders who own marketing, sales operations and customer service.
See our industries →Industries
›Technology service providers and IT system houses
›Software companies
›Telecommunication and infrastructure
›Energy and utilities
›Private-equity portfolio companies
›Manufacturing
Honest advice
We also say no.
If the data is not ready, if ITSM already covers the problem, or if you already own something that solves it, we say so before you spend money on a platform.
What makes us different
Born-AI. Operations-first. Senior-led.
Born-AI
We didn't bolt AI onto a legacy practice, we were built for it. Agentic AI is native to how we think, design, deliver and run. We run our own company on ServiceNow and Claude: our portfolio and order management sit on the platform, and our own Claude Skills, agents and company second brain support how we sell, scope, design and deliver.
Operations-first
AI will not replace operational excellence. It magnifies it. We start with the processes, data and governance that make value real.
Commercial fluency
Most ServiceNow partners grew out of IT service management. We can talk to a CRO about pipeline, a service lead about customer experience and a COO about efficiency, then translate that conversation into a platform design.
Senior-led
The people who sell the work are the people who do the work. No account layer, no handover to a bench, no juniors learning on your program.
Startup speed, enterprise depth
Select teams of senior experts, empowered to decide. Fewer layers between a problem and a decision.
Our ambition
Make Born-AI the standard.
Our long-term goal is to make Born-AI the standard against which every ServiceNow partner in Europe is measured. That is deliberately bigger than our footprint today. It sets the direction for what we build, who we hire, and how we run our own company.
At a glance
The facts.
›Pulse & Patterns GmbH, founded in 2025, headquartered in Leipzig, Germany
›Remote-first, Germany-based, senior-led
›ServiceNow Consulting & Implementation Partner and Resell Partner
›Anthropic Consulting & Implementation Partner, in the Anthropic Partner Network
›Backed by experienced business angels, plus state funding from the Freistaat Sachsen for our innovative approach to ServiceNow and AI consulting
›Focus: true value and impact for our customers based on a trusted relationship
Life at Pulse & Patterns
Our people are our greatest asset.
People empowered at every step, never left behind by the transformation they're asked to own. We hire based on experience, invest in mastery and give every voice a platform.
›Senior-led delivery from day one
›Born-AI, operations-first culture
›Continuous certification and mastery
›One story, diverse backgrounds, many expert voices
See open roles →
Explore Pulse & Patterns
Get to know us better.
Value Multiplied™→The idea at the heart of everything we do.People & Culture→The senior people behind the work, how we work, and why they stay.Careers→Build your career at a Born-AI ServiceNow partner.Strategic Partners→ServiceNow and Anthropic, and what each brings to your platform.Newsroom→News, coverage and media resources.EU Funding→The European innovation funding behind our work.
EU funding
Co-funded to build AI-powered operations.
Our innovation program is supported by European Union funding. We build AI-powered commercial and customer operations for the DACH mid-market with that backing.
Read about our funding →